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Get tips and news from the world of customer experience, surveys, and social listening. Choose the area that interests you and start discovering new insights that will help you better understand your customers and drive your business growth.
How to Do a SWOT Analysis Step by Step
Facing an important decision? Wondering whether to launch a new product or wait? Invest in the German or Polish market? Hire sales or focus on marketing? A SWOT analysis will show you the answer in just a few hours. In this article, let's explore how to actually do a SWOT analysis and what it's used for.
April 20, 2026
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Latest articles
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Popular articles
Quantitative and Qualitative Research: What Is the Difference?
Quantitative and qualitative research represent two fundamental approaches to data collection and analysis. Each delivers a different type of insight — one works with numbers and measurable indicators, the other focuses on a deeper understanding of respondents' motivations and experiences. In this article, we'll explain their key differences, advantages, and situations where each is best used.
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March 09, 2026
How to Measure Customer Satisfaction Correctly
Customer satisfaction is one of the most important indicators of success for any business. Satisfied customers come back more often, recommend your brand to others, and contribute to long-term business growth. Yet many companies still don't know how to measure customer satisfaction properly or how to actually use the data they collect. In this article, we'll look at how to measure customer satisfaction effectively, which metrics and survey types companies use most often, and how to turn feedback into concrete steps for improving the customer experience.
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March 09, 2026
How to Write a Survey Introduction That Will Increase Completion Rates
You've spent a ton of time preparing your survey, fine-tuning every question. But the responses just aren't coming in? The reason might be simpler than you think. Often, it's not the questions that are to blame, but a missing introduction. This part of a survey acts like an invitation for your respondents. The first few seconds determine whether people will complete your survey or close it without a second thought. Don't waste this opportunity. Check out our tips on how to make a great first impression and convince respondents that your survey is truly worth their time.
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March 09, 2026
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