Social media monitoring
The internet never sleeps and conversations about you happen constantly, even without your knowledge. Social media monitoring gives you ears wherever people discuss your brand or industry on social networks. You'll be there for everything important moments after it happens and gain the chance to join the conversation exactly when it matters most.
Coming early 2026
Keep your brand on social media under control
Track mentions of your brand across social networks using keywords and hashtags in real time. Get access to thousands of current and historical conversations from your customers that help you understand the evolution of topics, sentiment, and audience engagement over time.
Protect your brand's reputation
False information, distorted interpretations, or misleading comments spread quickly on social media and often without context. If you don't know about them in time, they can subtly but fundamentally affect customer trust and perception of your brand. Social media monitoring allows you to catch suspicious or misleading mentions early, understand their origin, and react before they become a widely shared "fact". Gain the ability to protect your brand's reputation where public opinion is formed.
Be closer to your customers
Social networks are where customers share their experiences, solve problems, and seek recommendations. With timely insight into these discussions, you can react immediately, at the moment a problem appears or when people are considering a purchase decision. Gain the ability to join conversations naturally, offer help, clarify information, or guide customers in the right direction. Instead of delayed reactions, you build relationships and trust in real time.
Understand what influences buying behavior
Discussions on social media reveal what topics, arguments, and concerns shape customer decision-making. It's not just about your brand, but about how market expectations change, what people compare, and why they prefer one offer over another. Get an overview of trends, preferences, and changes in customer behavior in real time. This data helps you better time your communication, adjust your offering, and respond to market developments before the competition.
Don't lose track of what's happening on social media
Monitor the social networks where your customers share their opinions and experiences.
Instagram focuses on visual content and emotions. You'll find mostly younger adults, lifestyle audiences, brand-oriented customers, and influencers here. Monitor Instagram to understand how your brand looks visually, what emotions it evokes, and how it connects with your audience's lifestyle.
Facebook is a place for the general public and communities. You'll find regular customers, local communities, parents, hobby groups, and active discussants who openly share experiences, recommendations, and dissatisfaction. Facebook monitoring is key for capturing authentic feedback and issues that can escalate quickly.
LinkedIn is a professional and business network. You'll find managers, specialists, HR professionals, employers, and B2B audiences here. LinkedIn monitoring is important for tracking brand reputation, employer branding, and professional market positioning.
X (formerly Twitter)
X is a platform for quick reactions and current events. You'll find journalists, opinion makers, tech enthusiasts, activists, and a very vocal part of the public here. Monitoring X helps catch the first signals of controversies, crises, or trends as they emerge.
YouTube
YouTube combines long-form content with active discussions. You'll find viewers looking for entertainment, reviews, tutorials, and detailed information, often before making a purchase decision. YouTube monitoring provides deeper insight into opinions that have long-term influence.
TikTok
TikTok is a platform of trends and rapidly spreading content. You'll find mainly younger audiences, creators, early adopters, and community-oriented users here. TikTok monitoring helps catch new formats, language, and topics before they appear elsewhere.
Features for tracking social mentions
Semantic search
Find relevant mentions even when they don't contain the exact keyword. Semantic search captures social media discussions by meaning. This gives you a comprehensive overview of how your brand, product, or topic is discussed without needing to combine dozens of keywords.
Intelligent language search
Don't miss any important mention due to language variants. Our advanced language processing works with word forms, declensions, and common language variations naturally used on social media. This ensures you capture relevant discussions even when people don't use exact names or phrases.
Mention filters
Focus only on what truly matters to you. Filter social media mentions by source, language, sentiment, country, time period, or custom tags to easily display only the discussions that match your current needs.
Custom tags
Tag social media mentions by topic, team, priority, or importance. Custom tags allow you to create a clear system for working with discussions and quickly navigate what requires a response, analysis, or next step.
Reach and traffic
Find out the actual reach of social media mentions and how they impact your brand's visibility. Track which posts, profiles, or platforms attract the most attention, and evaluate the impact of communication, collaborations, and reactions in the real context of social networks.
New mention alerts
Never miss an important social media mention. Set up alerts according to your needs. Choose the frequency, specific days and times, delivery channel, and recipients. This way you'll learn about important discussions in time and can react when it truly makes an impact.
Track how your competition performs on social media
Monitor how people talk about competing brands, what they dislike about their products, and what they appreciate. You gain an overview of market strengths and weaknesses as perceived by customers themselves. At the same time, you uncover topics that are growing, changing, or repeating across discussions. This helps you identify unoccupied opportunities, new customer needs, and areas where you can differentiate from the competition and gain a strategic advantage.
Marketing and brand teams
Perceive what truly resonates in the market
Monitor how your brand is perceived on social media and in online discussions across various channels. This helps you better understand what topics, messages, and arguments truly resonate in the market. Verify the impact of your campaigns, product launches, and communication changes, and gain relevant data for further decision-making and long-term brand building.
Customer support
Catch problems before they escalate
Capture questions, issues, and negative experiences the moment they appear on social media or in online discussions. Customer support gains visibility into situations that would otherwise go unnoticed. React quickly, calm the situation, strengthen customer trust, and show that the brand listens and takes feedback seriously even outside official communication channels.
Product and development teams
Know the market for better product decisions
Understand how users talk about your product, what they're missing, and where they encounter problems in real usage. Look into social media discussions and get an overview of recurring topics and sentiment. With this information, you can plan your product more effectively or make decisions about future direction.
Find your brand ambassadors
Recognize the difference between paid collaborations and authentic mentions that arise naturally from real brand experience. This helps you better understand who talks about you because they're paid and who because they truly use and recommend your brand. You gain insight into micro-influencers, active community members, and real ambassadors who have their audience's trust and long-term influence. Monitoring data also serves as a foundation for meaningful collaborations built on relevance, context, and real impact, not just follower count.
Track your brand's hashtags
Find out how hashtags spread across social networks, how they influence audience engagement, and what impact they have on your brand's perception. Discover new topics, context, and real audience response.
- Measure hashtag reach and volume
- Better understand your audience
- Catch new topics and trends
Master the only platform your brand needs
Combine media monitoring, social networks, smart surveys, and communication analysis into one powerful solution. Save time, reduce chaos, and make data-driven decisions.
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