Data analysts who didn't collect feedback
Vanous Network is a Czech analytics firm that helps corporations make sense of large volumes of internal data. They analyze, evaluate, and through deep data understanding, they also help design data structures, databases, and warehouses. Paradoxically, Jan Vaňous, the founder and CEO, found that his own company lacked a structured way to collect feedback from clients and partners.
Information came in fragments. From emails, meetings, and occasional calls. There was no unified channel to systematically capture feedback and turn it into concrete steps. That's when Jan discovered SentiSnap.
From ad hoc queries to a system
The first step was mapping what Vanous Network actually needed to know. Jan identified three key areas: client satisfaction with delivered solutions, team speed and communication, and willingness to recommend services. Each area required a different approach to questions.
In SentiSnap, he created a set of short, targeted surveys. Each focused on one area. Through API and webhooks, he connected the entire system to internal tools. When a project closed, the client automatically received a relevant survey. The whole collection ran in the background, reliably and without manual intervention.
Responses flowed back into the internal system in real time, where the team could evaluate them immediately. The entire process from sending a survey to the first insight took minutes, not days.
“We used to ask clients randomly. After a call, in an email. Now we have a system that runs on its own and gives us data we can build on. In the first quarter, we collected more feedback than in the entire previous year.”
— Jan Vaňous, CEO Vanous Network
Numbers that surprised
Results came quickly. Within the first three months, Vanous Network collected feedback from 64% of active clients. For a company that previously had responses from a handful of them, this was a fundamental shift. It turned out that corporate clients appreciate a short, targeted survey much more than a long form.
What the data revealed was also surprising. The team found that clients valued delivery speed most, but also wanted more detailed methodology explanations and data model documentation. This prompted the creation of accompanying reports that now accompany every project.
“We thought clients cared mostly about price. Data showed it's methodology and transparency. Without SentiSnap, we would have discovered this maybe in a year. Or never.”
— Jan Vaňous, CEO Vanous Network
Feedback as a competitive advantage
Today, feedback collection is an integral part of Vanous Network's company culture. Survey data directly influences how the team structures proposals, communicates results, and what they focus on when onboarding new corporate clients.
Jan also started sharing results with the clients themselves. Aggregated satisfaction and trend data serves as proof of quality and builds trust. A company that analyzes data for others now bases its own strategy on equally solid foundations.
